One of the big challenges with link building for business is that it can be tough to come up with a process that’s both effective and repeatable. Sure some forms of link building are extremely scalable like directory links or profile spam. But these types of links are lower on the quality scale as well.
Fortunately, there really are some forms of link building that remain both scalable and high in quality. I will share two of these in this article:
Guest Posting: Guest posting is link development strategy that’s no secret to online marketers. However, I find that there are very few people that have actually implemented this tactic in the real world. If they did, I believe they would be placing a lot more emphasis on identifying high quality blogs and websites are willing to publish content.
Of course there are legitimate objections that are commonly raised to when guest posting for links is proposed. One such objection is that it’s too difficult to find websites that will accept submitted content. I find this to be a pretty ridiculous excuse since there are literally thousands of websites that are starving to publish content of reasonable quality.
For example, if you’re interested in giving guest posting a try yourself I recommend signing up for a free account at MyBlogGuest.com. This website provides you with access to a community of bloggers that are all interested in publishing content on their websites. Some of these blogs have impressive levels of domain authority as well.
Content Networks: The second way to scale link building is to join a couple of content distribution networks. Admittedly, even with websites like MyBlogGuest.com it can still be difficult to find a home for your content. Being part of a private content network removes this hurdle because the home is already there… All you need to do is create and publish.
While I don’t recommend content networks as your primary link building lever, they can be very effective for pointing links to link wheels or other properties that you’re in the process of developing.
Do you have an additional link building technique that you’ve found to be effective? Please let us know in the comments below.