Why It Might Make Sense To Work With an SEO Reseller
From 2005 to 2011 there’s been an incredible growth in the number of SEO companies that are open for business. A big part of this growth is due to consumer demand. Search-engine optimization has become increasingly popular with more business owners are understanding the importance of marketing themselves online. Combine increased demand with a very low start up cost and the ability to perform SEO services anywhere you’ve got a business model that looks very appealing to entrepreneurs.
While the barrier to entry is low for starting with SEO consulting significant challenges remain when getting started. First of all, there is amount of workload associated with this business model. Day to day tasks like link building, competition analysis, ranking reports, monthly reports, content development: Doing these jobs effectively can quickly start cutting into profits if you’re not being paid on an hourly rate.
The other challenge is finding new clients. Filtering through leads, building a rapport with referrals, and finally getting a client to sign on the dotted line is a full-time job by itself. If you’re planning to wear each of these hats as a solo consultant you’re going to face some serious challenges.
Support During the Growth Phase
When you’re agency is just starting out your going to go through a period in which some months you’ll have too much work, where as other months you won’t have enough. The last thing you want to do is hire and train new staff only to have to lay them off a few months later when you lose a couple clients. This is a waste of significant resources.
One way to increase revenue for your business without needing to bring on additional staff is to work through an SEO reseller like Start SEO Company. These resellers will take on clients on your behalf, manage SEO campaigns, and provide with a monthly report each month that you can deliver to your own clients. This is a huge win – win because can leverage these resellers to bring on more clients and grow faster. As you continue to develop a customer base, you can continue to bring work in house safely with less fear of needing to lay anyone off that you’ve invested months of training into.
The most important benefit using this type of business partner is that it allows you to be more flexible with time. To operate a successful agency, much of the challenge is developing a real relationship with customers. The better the relationship the harder it will be for them to leave in the future. Using an SEO reseller allows you to spend more time fostering relationships with customers, following up on leads, and providing exceptional customer service. The outsourced partner works in the back ground to handle the strategy.
What to Look For in Reseller Services.
Many outsourced partners are located outside of the United States. Preferably, you will want to use a partner that has an office located within the continental United States. This allows you to converse with someone in English and reduces issues that can occur to misunderstood instructions from an outsourced employee.
The second item to ask about is whether or not the reseller provides phone or email support. Without a doubt there are issues that will arise with your clients. Sometimes they will have questions or need to be reassured about a marketing strategy. Other times there will be diagnostic issues that need to be resolved. If you have no way to contact the SEO reseller it will be very difficult to sustain your customer base long term.
Finally, what you want is a partner. Someone who understands your business and the customers you serve. That’s why having a dedicated rep assigned to your business is so important. You don’t want to be starting from scratch every time you call a general customer service hotline. You need someone on the phone that has a history of the account and someone you’ve worked with before.
